WHAT WE DO
We specialize in fully customized quantitative research projects for brands, marketers and decision-makers who want a break from the boilerplate. While no two projects are alike, here are a few of our specialties:
SEGMENTATION
We segment markets based on what matters - demographics, attitudes, needs, and more - crafting intuitive, actionable audiences to fuel your growth.
BRAND TRACKING
Generic trackers won’t cut it. We design custom brand tracking studies with meaningful metrics that keep your strategy sharp, wave after wave.
CONCEPT & MESSAGE TESTING
From baked goods to ceiling fans, we’ve tested it all. Our custom studies align with your organization's unique goals, delivering insights that drive results.
PRICING STRATEGY
Our pricing studies not only uncover consumer expectations and price sensitivity, they equip you with a simulator tool to navigate ever-changing market demands.
choice modeling
We love a good challenge! Using MaxDiff, Conjoint and/or TURF analyses, we optimize portfolios and innovation strategies for maximum impact.
COMPETITIVE AUDIT
Using advanced analytics, we map brand associations, uncover category whitespace and identify opportunities to sharpen your competitive edge.
WHAT MAKEs US DIFFERENT
01
A seamless extension of your team
We're senior-level research experts who love doing the work vs. handing it off. We get up to speed quickly and are engaged in your business from start to finish. We're flexible, collaborative and (we've been told) fun!
“Through every phase of the project, they are
creative, responsive, thoughtful and all around a joy to work with.”
DIRECTOR, CUSTOMER INSIGHTS (TRAVEL)
02
Our deliverables don’t suck
There's no better way to say it. We have a passion for storytelling and design and create deliverables that are both strategically sharp and visually appealing - deliverables you'll be proud to share throughout your organization.
“Saturday Insights’ research stands out among the many partners I’ve worked with - its sharp, insightful and visually compelling.”
DIRECTOR, MARKET INSIGHTS (TECHNOLOGY)
03
We inspire action
We're strategic thinkers who don't just report facts and figures; we tell you what it means and what to do about it. The result: insights that live on long after the project wraps that continually inspire teams and move you forward.
“As a result of our work with Saturday Insights,
we now have the confidence in both the data and business direction to move aggressively on a long-stalled project.”
SVP OF COMMUNITY (TRAVEL)
WHAT WE CREATE
We don’t just make slides; we’re masters of crafting customized tools that get you where you need to go. Our focused, strategic, and visually engaging deliverables cut through the clutter and provide answers without hiding them in a maze of charts and terminology.