ABOUT US
We’re curious and creative strategic thinkers with the perfect blend of data skills and human intuition. We’re also tech-savvy, efficiency enthusiasts who bring energy, fresh ideas and good vibes to serious work.
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Founder
With roots in Psychology and Sociology, I’ve spent the last 17 years digging into the minds of consumers and telling powerful, thought provoking and inspiring stories.
While I’ve flexed across both qualitative and quantitative methodologies, I have a love for all things data. I gained my analytical expertise while in the hot seat completing high-visibility projects for Fortune 500 clients. I am driven by the challenge of distilling thousands of data points down into the most relevant and impactful insights that inspire change.
I’ve worked with brands big and small at prestigious agencies including the Sterling-Rice Group, Now What and Egg Strategy. I started Saturday Insights in 2018 as a platform for creativity and reinvention of quantitative research.
Also, I’m a Colorado native and live with my husband and two daughters in Lafayette, CO. My passions are mostly food based – cooking, traveling and drinking chai lattes on Saturday mornings.
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Senior Researcher
A sociologist turned quantitative brand strategist, I spend my days getting into the mind of the consumer. I love to think about why people do the things they do, and I sift through data with a close eye on the lives behind the numbers. I am always on the lookout for new ways to tell these stories, whether by investigating new analytical techniques or by creating dynamic visualizations that focus on what matters most.
I have been working with data since college, where I graduated from the University of Wisconsin – Madison with a degree in Sociology and a Concentration in Analysis and Research. I further honed my skills at the distinguished agency, Egg Strategy, where I helped large and small brands better understand their consumers. Since 2019, I have continued to dig into consumer data with Saturday Insights.
When my nose isn’t in data, you can find me at a climbing gym in the Twin Cities, hiking in the north woods of Minnesota with my wife, daughter, and dog, or cheering on the Minnesota Lynx during the WNBA season.
2018
Established
We’ve been through some interesting times!
150+
Projects
Our clients span technology, consumer goods, retail, foodservice, hospitality, travel, gaming, automotive, finance, energy, and more.
4,000+
Coffees
Nicole averages 2 cups and
Emily averages 1.5 cups a day.
WHAT MAKEs US DIFFERENT
01
We’re a seamless extension of your team
We're senior-level research experts who love doing the work vs. handing it off. We get up to speed quickly and are engaged in your business from start to finish. We're flexible, collaborative and (we've been told) fun!
“I truly feel that Saturday Insights is an extension of my immediate work group. They are quick, efficient, thorough, detailed, and an absolute joy to work with!”
SENIOR DIRECTOR, CUSTOMER & MARKET INSIGHTS (TECHNOLOGY)
02
Our deliverables don’t suck
There's no better way to say it. We have a passion for storytelling and design and create deliverables that are both strategically sharp and visually appealing - deliverables you'll be proud to share.
“Saturday Insights’ research stands out among the many partners I’ve worked with - its sharp, insightful and visually compelling.”
DIRECTOR, MARKET INSIGHTS (TECHNOLOGY)
03
We inspire action
We're strategic thinkers who don't just report facts and figures; we tell you what it means and what to do about it. The result? Insights that enable you to make decisions, align efforts and accelerate growth.
“As a result of our work with Saturday Insights, we now have the confidence in both the data and business direction to move aggressively on a long-stalled project.”
SVP OF COMMUNITY (TRAVEL)