ABOUT US

We’re curious and creative strategic thinkers with a passion for turning data into stories that stick. We’re collaborative by nature and bring energy, rigor, and fresh ideas to every project.

A woman sitting on a yellow couch with her arms crossed, wearing a navy sweater and jeans, smiling. Indoor setting with potted plants in the background.

  • Founder

    With roots in Psychology and Sociology, I’ve spent the last 17 years digging into the minds of consumers and telling powerful, thought provoking and inspiring stories. 

    While I’ve flexed across both qualitative and quantitative methodologies, I have a love for all things data. I gained my analytical expertise while in the hot seat completing high-visibility projects for Fortune 500 clients. I am driven by the challenge of distilling thousands of data points down into the most relevant and impactful insights that inspire change.

    I’ve worked with brands big and small at prestigious agencies including the Sterling-Rice Group, Now What and Egg Strategy. I started Saturday Insights in 2018 as a platform for creativity and reinvention of quantitative research. 

    Also, I’m a Colorado native and live with my husband and two daughters in Lafayette, CO. My passions are mostly food based – cooking, traveling and drinking chai lattes on Saturday mornings.

A woman wearing glasses and a patterned shirt smiling against a pink background with plants.

  • Senior Researcher

    A sociologist turned quantitative brand strategist; I spend my days getting into the mind of the consumer. I love to think about why people do the things they do, and I sift through data with a close eye on the lives behind the numbers. I am always on the lookout for new ways to tell these stories, whether by investigating new analytical techniques or by creating dynamic visualizations that focus on what matters most.

    I have been working with data since college, where I graduated from the University of Wisconsin – Madison in 2015 with a degree in Sociology and a Concentration in Analysis and Research. I further honed my skills at the distinguished agency, Egg Strategy, where I helped large and small brands better understand their consumers for 3 years. Since then, I have continued to dig into consumer data with Saturday Insights.

    When my nose isn't in data, you can find me at a climbing gym in the Twin Cities, hiking in the north woods of Minnesota with my wife and dog, or cheering on the Minnesota Lynx during the WNBA season.

2018

Established

We’ve been through some interesting times!

140+

Projects

Our clients span technology, travel, consumer goods, healthcare and more.

4,000+

Coffees

Nicole averages 2 cups and
Emily averages 1.5 cups a day.

  • The Saturday Insights team is the rare and perfect mix of analytical rigor and creativity!

    Nicole and Emily brought fresh perspectives, asked the right questions, and turned complex data into clear, actionable insights - all with engaging data visualization and storytelling. Super organized and always on time, yet also warm, fun, and a pleasure to work with, they quickly understand project goals and build spot-on methodologies. Somehow both leading-edge and totally approachable - truly the best in the business and my go-to research partners!

    VP of Marketing (Foodservice & Hospitality)

  • I love having Saturday Insights as a secret weapon in my insights toolkit!

    I’ve worked with Nicole in two vastly different categories (tech and healthcare). She is whip-smart, gets up to speed quickly, and I rely on her for the strategic and creative approach she brings to market research methodology and insights. The end results are crisp, engaging, and impactful. Most importantly, Saturday Insights is a valued and responsive partner, not just another ‘vendor.’

    Director, Consumer Insights (Technology, Healthcare)

  • I truly feel that Saturday Insights is almost an extension of my immediate work group within my organization.

    Saturday Insights is quick, efficient, understanding, thorough, detailed, and an absolute joy to work with! Nicole and Emily know what needs to be done and make it happen in the most graceful way possible. Their work is impeccable. They are one of the few vendors that epitomizes a seamless working experience, delivering a polished final product with data integrity and rigor. I highly recommend them!

    Senior Director, Customer + Market Insights (Technology)

  • Saturday Insights is our company's go-to resource for quantitative work.

    Over the years, Nicole and her team have become a seamless extension of our business and is always our first call when we need a strategic partner to dig into complex business challenges. From providing flexible options to help us win competitive pitches to delivering polished presentations that nail the strategy, I’d highly recommend Saturday Insights to anyone who needs a team of smart, strategic thinkers.

    Director of Research & Strategy, Design Agency

  • Saturday Insights has been a valuable, strategic resource for me and my business.

    They are not just researchers but sharp strategic thinkers who go beyond reporting findings and help me and my clients to identify what it means for their business and what to do next. I’m happy to have Nicole and Emily as a part of my extended team.

    Founder, Strategy Advisory

  • Saturday insights is second to none when it comes to insights and strategy partners.

    Our team had resigned to the fact it was next to impossible to find a vendor who can deliver both deep quantitative insights without compromising the richness of qual, act a strategic thought partner, and also be fun to work with...until we worked with Nicole and the Saturday Insights team. They happily rolled up their sleeves and got in the trenches with us from day one to design a custom approach to meet our organization's needs. I truly believe no other vendor could come close to providing the exceptional outcomes or working experience as our team experienced
    with Saturday Insights.

    Lead Design Strategist (Healthcare)

  • Working with Saturday Insights has proven to be an invaluable partnership.

    They have become a key partner in refining our strategies and delivering tangible results. We are so grateful for them and look forward to partnering for years to come.

    Partner, Strategy Consultancy (CPG)

  • I can always trust that Saturday Insights' work will set me up for success.

    Their research stands out among the many partners I’ve worked with: it’s sharp, insightful and visually compelling. In an organization that values both data and stories with a human touch, this type of research deliverable is a must.

    Director, Customer + Market Insights (Technology)

  • Saturday Insights are not just expert researchers but true strategic partners.

    Through every phase of the project they are creative, responsive, thoughtful and all around a joy to work with. They make it a point to thoroughly understand their client’s business and deliver insights that go beyond the project at hand.

    Director, Consumer Insights (Travel)

  • From the moment we met Saturday Insights, we believed in them.

    We trusted Saturday Insights to help us be inspired by the data and insights we thought were near impossible to gather on our own. Their deliverables were on-time, A+ quality, and accommodating of our needs that are unique to our industry. Saturday Insights was not just a partner, they were a dedicated part of our team helping to drive our company towards success.

    VP of Product Management (Technology)

  • Saturday Insights has been a valued strategic partner.

    Through every step of the process they are insightful, creative, extremely responsive, and have been such a valued partner helping us to dig deep for clear consumer insight to continue to drive and grow our brand.

    Chief Marketing Officer (CPG)

  • Saturday Insights achieved the nearly impossible.

    They raised the sophistication of our quantitative analysis while somehow making it even more understandable.

    VP of Community (Travel)

  • Saturday Insights has the magic touch when it comes to research and data.

    They make it very thoughtful and engaging. As a creative, it is super helpful and inspiring. They present data unlike most which is a real asset.

    Creative Director, Branding & Packaging Design