Big questions. Clear answers.
Full-Service Projects
End-to-end custom quantitative research combining decades of senior expertise with the latest AI tools to deliver strategic, leadership-ready output that is easy to share, action on and reference for years to come.
-
I segment markets based on what matters to you - behaviors, attitudes, needs, and more - crafting intuitive, actionable audiences to fuel your growth.
-
From baked goods to ceiling fans, I've tested it all. I design custom studies built around your goals, delivering insights that make decisions easy.
-
I love a good challenge! Using MaxDiff, Conjoint and/or TURF analyses, I optimize portfolios and innovation strategies for so you know exactly where to place your bets.
Specialties include:
-
Generic trackers won’t cut it. I design custom brand tracking studies with meaningful metrics that keep your strategy sharp, wave after wave.
-
My pricing studies not only uncover consumer expectations and price sensitivity, they equip you with a simulator tool to navigate a market that never stops moving.
-
People don't just buy products — they hire them to get a job done. I use the JTBD framework to uncover the motivations driving choice, revealing where your brand is winning, where it's vulnerable and where the real growth opportunities lie.
Not sure what you need? That’s ok! I work with you to scope the perfect project.
Plug-In Support
Planning to run a project in-house but looking for an expert gut-check?
I partner with you to help with the tricky stuff like designing a sample aligned to your objectives, writing an unbiased questionnaire, visualizing data, or sharpening recommendations. Exactly the support you need, and nothing you don’t.
“Nicole has been a valued strategic partner, jumping in on projects to help enhance overall insights and analysis.”
Chief Marketing Officer (CPG)
Saturday School
Want to upskill your in-house research team? Run your own surveys but want better results?
I design custom group or individual training programs to make it happen. From writing stronger questionnaires to building reports people actually read, I help your team sharpen skills, boost confidence, and create polished, branded templates that raise the bar for every project.
Not sure where to start?