Meet

The Saturday Insights Team

We’re a small team of senior-level researchers who combine rigorous analytics with artful storytelling to illuminate the colorful and complex lives of your consumer.

Hi, I'm Nicole

With roots in Psychology and Sociology, I’ve spent the last 17 years digging into the minds of consumers and telling powerful, thought provoking and inspiring stories. 

While I’ve flexed across both qualitative and quantitative methodologies, I have a love for all things data. I gained my analytical expertise while in the hot seat completing high-visibility projects for Fortune 500 clients. I am driven by the challenge of distilling thousands of data points down into the most relevant and impactful insights that inspire change.

I’ve worked with brands big and small at prestigious agencies including the Sterling-Rice Group, Now What and Egg Strategy. I started Saturday Insights in 2018 as a platform for creativity and reinvention of quantitative research.

I’m a Colorado native and live with my husband and two daughters in Lafayette, CO. My passions include cooking, traveling and drinking chai lattes on Saturday mornings. 

Founder

Hey, I'm Emily

A sociologist turned quantitative brand strategist; I spend my days getting into the mind of the consumer. I love to think about why people do they things they do, and I sift through data with a close eye on the lives behind the numbers. I am always on the lookout for new ways to tell these stories, whether by investigating new analytical techniques or by creating dynamic visualizations that focus on what matters most. 

I have been working with data since college, where I graduated from the University of Wisconsin - Madison in 2015 with a degree in Sociology and a Concentration in Analysis and Research. I further honed my skills at the distinguished agency, Egg Strategy where I helped large and small brand better understand their consumers for three years. Since then, I have continued to dig into consumer data with Saturday Insights. 

When my nose isn't in data, you can find me at a climbing gym in the Twin Cities, hiking in the north woods of Minnesota with my wife and dog, or cheering on the Minnesota Lynx during the WNBA season. 

Senior Researcher

2018

Established

We’ve been through some interesting times!

130+

Projects

Our clients span technology, travel, healthcare, consumer goods, CPG, foodservice and more.

4,000+

Coffees

Nicole averages 2 cups and Emily averages 1.5 cups a day.

  • "Saturday Insights is second to none when it comes to insights and strategy partners.

    Our team had resigned to the fact it was next to impossible to find a vendor who can deliver both deep quantitative insights without compromising the richness of qual, act a strategic thought partner, and also be fun to work with...until we worked with Nicole and the Saturday Insights team. They happily rolled up their sleeves and got in the trenches with us from day one to design a custom approach to meet our organization's needs. I truly believe no other vendor could come close to providing the exceptional outcomes or working experience as our team experienced with Saturday Insights."

    Lead Design Strategist (Healthcare)

  • "The Saturday Insights team is the rare and perfect mix of analytical rigor and creativity!

    Nicole and Emily brought fresh perspectives, asked the right questions, and turned complex data into clear, actionable insights – all with engaging data visualization and storytelling. Super organized and always on time, yet also warm, fun, and a pleasure to work with, they quickly understand project goals and build spot-on methodologies. Somehow both leading-edge and totally approachable—truly the best in the business and my go-to research partners!"

    VP of Marketing (Foodservice & Hospitality)

  • "I’ve worked with Nicole in two vastly different categories (tech and healthcare).

    She is whip-smart, gets up to speed quickly, and I rely on her for the strategic and creative approach she brings to market research methodology and insights. The end results are crisp, engaging, and impactful. Most importantly, Saturday Insights is a valued and responsive partner, not just another ‘vendor.’ I love having them as a secret weapon in my insights toolkit!"

    Director, Consumer Insights (Technology, Healthcare)

  • "Working with Saturday Insights has proven to be an invaluable partnership.

    They have become a key partner in refining our strategies and delivering tangible results. We are so grateful for them and look forward to partnering for years to come."

    Partner, Strategy Consultancy (CPG)