Hi, I’m Nicole
Founder & Principal
With roots in Psychology and Sociology, I’ve spent nearly two decades telling colorful, thought-provoking human stories, backed by data.
I honed my analytical expertise completing high-visibility projects for Fortune 500 clients at agencies including Sterling Rice Group, Now What and Egg Strategy. I love the challenge of distilling thousands of data points down into the the insights that change how business moves. In 2018, I started Saturday Insights to raise the bar for what quantitative research can be.
Also, I’m a Colorado native and live with my husband and two daughters in Lafayette, CO. My passions are mostly food based – cooking, traveling and drinking lattes on Saturday mornings.
17+
Years
And I still get excited about a good dataset.
250+
Projects
My clients span technology, consumer goods, retail, foodservice, hospitality, travel, gaming, automotive, finance, energy, and more.
8,500+
Lattes
Thats actually kind of gross.
What makes Saturday different?
01
A seamless extension of your team
I’m a senior research expert who loves doing the work vs. handing it off. I get up to speed quickly and am invested in your business from day one. I’m flexible, collaborative and (I've been told) fun!
“I truly feel that Nicole is an extension of my immediate work group. She is quick, efficient, understanding, thorough, detailed, and an absolute joy to work with!”
Senior Director, Customer & Market Insights (Technology)
02
A break from the boilerplate
I design every project from scratch - no recycled frameworks, no generic decks. Just clear, considered output that gives you the confidence to move forward.
“As a result of our work with Nicole, we now have the confidence in both the data and business direction to move aggressively on a long-stalled project.”
SVP of Community (Travel)
03
Deliverables that don’t suck
There's no better way to say it. I have a passion for storytelling and design and create deliverables that are both strategically sharp and designed for impact.
“Nicole’s research stands out among the many partners I’ve worked with - its sharp, insightful and visually compelling.”
Senior Director, Customer Insights (Technology)